Cute piece from the Wall Street Journal’s MarketWatch, applying the “Be Me or Do Me” way of life to the last people we would have thought of:

“Tech CEOs could stand out by listening to their inner selves instead of adopting what they see around them, the bloggers say.

“You are the image you project,” T Lo write. “People decide who you are based on what you tell them, so make sure you tell them you’re someone who can get a couture gown, a clutch, a pair of Louboutins, and jewelry worth four years of Ivy League education with one phone call, for free. Figuratively speaking.”

Fitzgerald does the bulk of the duo’s writing, while Marquez gathers photos, guides their coverage, and deals with advertisers and tech issues. The site started to make money four years ago, and that’s when they decided to quit their day jobs. Now the highlight of their year is attending Fashion Week in New York. “We work like drudges for 50 weeks out of the year, and for two weeks a year we live like Carrie Bradshaw,” Fitzgerald said, referring to the protagonist in the TV show “Sex and the City.”

Their advice to anyone thinking of leaving their day job to pursue a dream could also apply to anyone looking at doing their own start-up, especially in Silicon Valley, where copycat companies are becoming rife again, as they were during the dot-com boom over a decade ago.

“Find your own voice,” Marquez said. “Find something unique, find something that’s different, find a niche.” 

Gosh, those guys sure sound smart.